The Market for Hearing Loss Diagnosis and Treatment
Nearly five percent of the world’s population suffers from disabling hearing loss, a percentage equivalent to nearly 500 million people. Various ways are available today to deal with hearing loss, the most common of which is the hearing aid. Hearing aid technology has evolved to deliver real-time adjustments in amplification and noise cancellation and in recent years have been enabled by additional features such as connectivity, wireless charging, and other user-centric innovations to boost their functionality—yet only a fraction of the hearing disabled uses hearing aids. This report discusses the reasons for this low adoption, including the relatively high cost of devices and need for repeat fitting sessions, and provides details on specific product sales as well as accessories, consumables, and services. This report also features regional analysis as well as country-level analysis for key markets.
THE PROBLEM
The overall hearing care market has been negatively impacted by the pandemic due to stay at home orders and postponement of deferrable procedures, including audiology testing. As a result, identifying new opportunities can be a challenge—particularly without up-to-date information on contracts, contract winners, discounts and prices, and forecasted tenders in the global healthcare markets.
BENEFITS
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Identify which product markets hold the most opportunity.
Gain insight into competitive positioning.
Visualize the comprehensive global market or drill down into product-level detail.
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